A range of marketing material to support the launch of the new kids brand, Glitterbelle from Parragon. Glitterbelle's main USP was the illustrator's unique approach to creating the art. She would build miniature three dimensional scenes which would then be photographed. This unique approach to the illustrations in turn affected how we approached the marketing material, always trying to reinforce this idea of Glitterbelle as being 3D. The assets included promotional items to send to buyers, sell sheets with pop-up elements, point of sale with multi-layered diecut headers and a parallax based website.
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